about us

Home / about us

Homfel Introduction

Guangzhou Jia Xin Ju Trading Co., Ltd. was established on January 9, 2017. Its predecessor, guangzhou Meishi Coffee Trading Co., Ltd. was established in 2009. It is an sales company focusing on international marketing, ODM independent R&D design, supply chain control.

In 2016, the company invested in its own wholly-owned production enterprise, Jiangmen Hua Jiang Industrial Co., LTD., which produces hardware products with good sales performance, including stainless steel trash cans, induction trash cans and related bathroom cleaning products.It covers an area of 25000 square meters. The annual production capacity is about 80 million.

In 2018, the company invested in a second wholly-owned production enterprise, Jiangmen Hua Zhen Industrial Co., LTD., which produces storage layer shelf products based on iron wire, iron pipe as the main material, and plastic, bamboo and wood as accessories.It covers an area of about 15000 square meters. The annual production capacity is about 60 million.

The company's products also include outsourcing products, such as stainless steel, ceramic, resin, zinc alloy and other materials of the bathroom. The producing areas throughout Guangdong Jiangmen, Yangjiang, Dongguan, Foshan, Chaozhou, Fujian, Zhejiang Taizhou, Ningbo, Jinhua. The company established long-term stable relations of cooperation with leading enterprises throughout the country . Products include Yangjiang cutlery kitchenware, Jiangmen stainless steel pot, layer frame, Chaozhou ceramic kitchenware and bathroom products, Fujian ceramic bathroom items, Zhejiang zinc alloy pendant, aluminum pot. The company has applied for a number of international and domestic invention, utility and appearance patents for the its products. We expect to achieve branding and profit maximization through patent protection.

The company's customers are mainly European and American retail supermarkets and well-known brands. Our main customers include Carrefour Global, Metro Global, REWE Group of Germany, THE RANGE of UK, ALDI Global, DAISOR of Korea, ACTION of Netherlands, TJX of USA, Wal-Mart and other well-known retail brands, as well as othere well-known bathroom brands such as ADDIS, CRODEX, BATHLISSDEN, etc.

The company's main markets are Europe 45%, the United States 15%, Asia 10%, and others are distributed in South America and Africa.

In 2019, the company registered the global brand homfel concern your living and began to engage in retail business in tmall.The company's business has covered retail, design and development, supply chain control, production and manufacturing of the whole ecological chain control and operation. It strives to achieve profit maximization and multiple growth by effectively controlling the demand end, design end and production end, and realize collectivization development.

At the beginning of its establishment, the annual performance growth was of more than 30%. In 2019, the trade volume of each affiliated company was 20 million US dollars. The current monthly export is worth of about 2.5 million US dollars, which is the same as that of 2019 due to the epidemic in 2020. From January to September 2021, the export volume increased by 31% compared with last year, and the trade volume is expected to reach more than 30 million dollars by the end of 2021.